Introduction: Digital marketing in India and around the world is a rising trend because most of the advertising and selling of services is done over the internet recently. The most surprising reason been is the use of internet on a smart phone or internet based application so much so that people are glued to their phone.
I also like to share with you guys my experience.
Recently I went to a news agency to buy a local classified looking for advertising for rental workplaces, although I got the advertising classified paper but to my surprise that heavy paper is now reduced to mere 10 pages which was once use to be a more than 100 page classified paper.
I inquired with news agency owner why it is so. He answered everything has shifted over to online marketing and advertising we don’t get much to print on our paper.
Why Digital Marketing has become a major career choice?
If one has the iota of awareness then they could definitely see that today consumer buying has shifted to online purchases. Now people have the comfort of buying products from their home. This saves them a lot of time and effort on commuting and doing the painstaking task of selection and purchase.
Rather, the showrooms have now turned into e-commerce websites which gets the job done. These websites uses search engines and online advertising to continuously search for new customers and increase sales for their respective services.
One could also observe the rapid growth of 4 major platforms for advertisement placement these days which are Google, Facebook, Instagram and TikTok.
With that been said many e-commerce websites struggle to rank on first page of search engines to get noticed by their service users. They require experts to rank their website on search engines as it requires fair amount of technical skill to make the website rank on search engines.
Never the less, all these skills you can learn by taking up a digital marketing course and become a digital expert.
The digital marketing career has recently shaped itself over past few years and definitely is not considered a mainstream career. Perhaps it’s working quite well for many.
Let’s discuss about how to make digital marketing your career?
First thing first I would like to discuss is that you should know that you should be able to handle working with online platforms and applications. Rather, digital marketing is not rocket science but some degree of internet based computer skills is required.
Digital marketing is just like an art the more you practice the more you will refine your skills. You just have to be consistent to understand the concepts and practice the same.
Learning the DM by taking up a course and get yourself certified is a very good idea, a comprehensive course requires only 3 to a 6 months’ time duration.
The course will help you learn about Google Adwords (PPC), Instagram, LinkedIn, search engines, SEO (on page & off page), use of SEO software, web designing (to some extent), word press, you tube, content writing and designing, lead generation, blogging, monetizing websites, marketing woo commerce websites, sales, use of Google search engine to upscale traffic, e-mail marketing and affiliate marketing.
Apparently having your own blog site will help you learn better.
One get the certification by two ways either take up online courses through various institutes or doing the course in real time by attending classes in digital marketing teaching institute. If you take our advice we would recommend that an enthusiast should attend a real time course where you could practically learn all the concepts of digital marketing and e-commerce industry.
If practically attending classes is not possible then take the online learning options. Soon we will write a separate article on best certification courses offered through online and class based digital marketing institute.
Major recruiters for DM certified experts
If you are able to successfully complete the course and get certified then you are ready to be recruited and you will be surprised that not only web industry is interested in you but the opportunity to be employed is also with schools and colleges. Yes they now require full time digital marketers to promote their brand.
The major recruiters are all corporate sectors who have online platforms for their brands, schools, universities, digital marketing companies, blogging websites, e-commerce website companies, digital marketing institutes, freelancing, teaching, content writing companies, Facebook and Instagram marketers, Restaurants, Hotels etc, YouTube channels, Affiliate marketers, Online stores and brands etc.
What minimum qualification is required for the course?
One just has to have a Higher Secondary Level qualification and basic computer and internet skills are required. That’s it and if you have this then you can make the move.
Beside certification how can I improve my digital marketing skills?
You should have asked this question in the first that how one can learn DM without taking up a course? and I would love to give this answer.
There are plenty of content available over the internet where you can learn about every detail of digital marketing, pioneers like Niel Patel and HarshAgarwal have thousands of posts related to SEO and digital marketing.
There is much content on YouTube where bloggers share their knowledge about every aspect of DM. You can kick start your journey by watching these videos free of cost over the YouTube channel.
Another great way is to attend free online webinars where digital marketing guru share their secrets, personally I have learned a lot about digital marketing through these webinars which I have also implemented in my websites.
Conclusion: You sit with yourself and see whether you really want to become a digital marketer because what looks easy is not that easy as it seems. You will learn on the go and develop a sound skill based resume for yourself only through hard work. The required knowledge is completely different from mainstream contemporary marketing style. Your acquaintance and ease with computer applications is also a prerequisite.
As far as making a choice for taking up a course for DM, we would recommend a class based approach where one could thoroughly learn practically and acquaint oneself with technical aspects of the field.
